How Sport Is Being Impacted by Men’s Fashion

0 Posted by - July 26, 2017 - Uncategorized


In the past, the last thing one would associate with things like boxing and soccer is couture… However, a handful of athletes are making a name for themselves in the fashion arena. Here’s who’s caught our eye:

Conor McGregor dropped jaws a few weeks back as he went head-to-head with Floyd Mayweather at a press stop wearing a custom three-piece David August jacket with pinstripes that, on closer inspection, read “Fuck You”. It was a brilliant statement, and one that also centred on fashion. David August Shoot 25387 2

If you head to Conor’s Instagram account, @thenotoriousmma, you’ll see that the fighter isn’t just about kicking butt in the ring – he’s also dominating the style stakes, too. Tailored threads, customised joggers and fur capes litter his timeline. Through fashion, Conor is making himself distinct and is fast becoming a style icon at the same time. And he’s not alone.

Athletes are quickly finding their way to the front row of Fashion Week, and are fast becoming brand ambassadors for major fashion houses. One just needs to look at the likes of David Beckham, LeBron James, Cristiano Ronaldo, and Tom Brady – to name a few – to see that male athletes are starting to pride themselves on the clothes they wear, and the designers who dress them. Something that was previously reserved for Hollywood’s elite.

SimphiweOn a local level, SA’s sports heroes also enjoy tailor-made threads when they’re not donning their kit.  Off the field, Andile Jali, Francois Hougaard, Simphiwe Tshabalala, and Itumeleng Khune are becoming style kings in their own right. Whether it’s an expensive suit, or ridiculously cool active wear, long gone are the days that sportsmen were solely associated for their art.

Instead, they’re taking to social media to show off their clothes, and give inspiration and style tips to the masses who follow them.  And, hey – we’re not complaining. Here at Bay.One, we have everything you need to keep you looking slick on and off the field.

Follow the links below to find your ultimate style game:

Tailored Threads:

Noose & Monkey

Classy Athleisure:


Aspire Wear

The Ultimate Sports Gear:


Huge Rugby

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